Internal tools for businesses that run on distributors, documents, and spreadsheets.

We turn messy order intake and spreadsheet ops into software your team actually runs on.

Talk about your workflow

Recent work

Built for the messy middle of distributor-facing ops.

Distributor ops platform

A system that replaced distributor PO chaos with one ops surface.

For a Canadian vendor selling through pharmacy and grocery distributors, we built custom software that ingests purchase orders across channels, structures the line items, and puts ops and leadership on the same numbers — without another spreadsheet pile.

Dashboard charts tracking orders and revenue trends

What changed

  • Purchase orders pulled from email, Drive, EDI-style partners, and uploads
  • AI extraction that handles each distributor's PDF layout
  • One ops surface for orders, revenue, and sync health

Sales ops desktop tool

Click-in matching that closes the loop between Salesforce and distributor sales.

For PHL Distributions, we built a desktop operations tool that reconciles Salesforce pharmacy click-ins against monthly sales reports from multiple distributors — then stages each opportunity and exports what's ready for CRM follow-up.

Database tables linked across related records

What changed

  • Match click-ins to deliveries by account, product, quantity, and date
  • Separate credited click-ins from organic distributor orders
  • Normalize messy source files and enrich rows with Salesforce Account IDs

What we build

Custom ops software for the work generic tools leave behind.

Built around your distributors, documents, and day-to-day spreadsheets and edge cases — not a product catalog of features you will never use.

Charts and analytics on a monitor
01

Document & data ingestion

Automate intake from PDFs, email attachments, shared drives, and partner portals — including formats that never look the same twice.

02

Ops dashboards & workflows

Give your team a single place to monitor runs, correct spreadsheets, and see orders, revenue, and trends without rebuilding reports by hand.

03

Integrations that fit the mess

Connect the tools you already use — Gmail, Drive, Salesforce, EDI-style partners, uploads — instead of forcing a one-size-fits-all ERP.

04

Consulting

Need a second opinion before you build? We help scope workflows, untangle spreadsheet and CRM processes, and recommend what to automate — or what to leave alone.

About

Websites, custom apps, and consulting.

Not every engagement starts with a build. We also ship marketing sites and bespoke applications — and advise on process, tooling, and scope when you need a clear plan before software.

Devices syncing data between phone and laptop

From a client

“To be able to visualize data and sales has been instrumental in securing loans from our banks and forecasting for budgets. We can also see trends that help us target provinces, pharmacies and specific customer groups. When securing contracts with new distributors to be able to show our sales growth in a visually appealing easy manner has been crucial.”

Aly Lalani

President, PHL Distributions

Frequently asked questions

Straight answers about how we work, what we build, and how to start.

Internal ops tools for businesses that run on distributors, documents, and spreadsheets — order intake, dashboards, workflows, and integrations that fit the tools you already use.
Tell us the bottleneck: messy PDFs, spreadsheet handoffs, syncs that live in someone's inbox. We scope the workflow, clarify what to automate, and outline a practical path forward.
Both. We help untangle process and tooling before a build, and we also ship when the problem is already clear. Consulting alone is fine when you need a second opinion on scope.
It depends on integrations and how messy the source data is. Many first tools land in weeks, not months — we prefer a focused first version your team can run on, then iterate.
Yes. Ops tools are the core focus, but we also ship marketing sites and bespoke applications.
Use the contact form below — describe the ops bottleneck, or the site/app you need. We'll follow up to see if it's a fit.

Contact

Describe the ops bottleneck.

Distributor PDFs, spreadsheet handoffs, syncs that only live in someone's inbox — tell us what is slowing the team down. Or, tell us what kind of website or custom app you need.

Prefer to talk? Call (609) 316-2539